Pace It Privacy Policy

In Short

• The App analyzes your Apple Health data on your iPhone and Apple Watch and does not upload it to us. App analytics do not include it. Workouts you export to Strava can reach our servers through your Strava connection.
• If you connect a service such as Strava, our servers store the activities it shares with us, including routes and heart rate, to sync them to your phone.
• If you share a run from our website, anyone with the link can see it, including its route and heart rate, for 90 days.
• App analytics do not include your workout data. The free tools on our website record summary metrics from the files you load. We do not sell your data or use health data for advertising or marketing.
• You can ask for a copy of your data or for it to be deleted at any time at support@paceit.app.

Data Controller

The data controller responsible for your personal data is Pace It Running Ltd, a company registered in Cyprus under registration number HE 489079, with its registered office at Kissamou 1, 1040 Nicosia, Cyprus. For any privacy question or request, contact us at support@paceit.app.

Apple Health Data

With your permission, the App reads data from Apple Health (HealthKit) on iPhone and Apple Watch to provide running insights. The App stores and analyzes this data on your device and does not upload it to Pace It servers. App analytics do not include it. We do not sell it or use it for advertising or marketing. If you turn on Strava export, the App sends your workouts from your device to Strava. They can then reach our servers through your Strava connection, as described under Connected Services. You can change these permissions at any time in Settings > Health > Data Access & Devices > Pace It.

With your permission, the Pace It Apple Watch app saves the workouts it records to Apple Health, including route, distance, energy, workout effort, intervals and laps.

The App reads the following data:

• Workouts: To show your run history, analyze performance trends and calculate weekly streaks.
• Workout effort: To show how hard each workout felt.
• Distance (running, walking and workouts): To calculate pace, training load, weekly and monthly mileage and distance trends.
• Steps: To estimate cadence and show cadence trends and daily activity.
• Exercise time: To show how much active time you build up each day.
• Speed (running workouts): To calculate pace, compare improvement over time and estimate race performance.
• Cadence: To track your steps per minute and running efficiency.
• Running dynamics: On supported devices, stride length, vertical oscillation, ground contact time and running power, to help you understand your running form.
• Heart rate: To show intensity zones and compare pace at similar effort.
• Resting heart rate: As a baseline for personalized heart rate zones.
• Heart rate variability (HRV): As part of your daily Readiness score, to reflect recovery.
• VO2 Max: To show long-term fitness and estimate race performance.
• Active energy: To show calories burned during runs.
• Body measurements (height, weight, sex and date of birth): To personalize estimates such as calories and training zones.
• Workout routes: To show route maps and analyze your runs, for example grade-adjusted pace. The Pace It Apple Watch app uses GPS while you prepare and record an outdoor workout and saves the route to Apple Health. Pace It does not access your live location at any other time.
• Sleep: To include rest and recovery in your training insights.

Connected Services

If you connect a service such as Strava, our servers retrieve and store the activities it shares with us, with details and streams such as distance, pace, heart rate, cadence, elevation, laps and route, to sync them to your phone. This includes workouts you export to Strava. We store the service's account ID and the connection tokens, linked to your device identifier. We never see your password for that service. Authorized staff may access this data only for support and troubleshooting.

Disconnecting stops future sync and removes the stored credentials. Activities already imported remain on our servers and will be deleted. You can ask us to delete them at any time. Connected services handle your data under their own privacy policies.

Strava may monitor and collect Usage Data and may use Usage Data for any business purpose, internal or external.

Shared Run Links

You can create a shared run link from the Run Analyzer on our website. Choosing Share uploads that run to Pace It servers; analyzing a file without sharing it does not. A shared run may include its name, date, distance, duration, route, elevation, pace, heart rate, cadence, laps and the heart rate zone settings you include, such as your maximum and resting heart rate.

Anyone with the link can see the run, including its route and heart rate, without signing in. They can also forward the link. Removing a link cannot remove copies others have already saved. Links expire after 90 days. To remove one sooner, email support@paceit.app with the link.

A route can reveal where you live, work or train. Check the map before you share. Do not share runs recorded at or near sensitive or restricted locations. Pace It does not review shared runs before they are published.

Analytics

We use PostHog, which processes data for us in the EU, to keep the App and website working and to improve them, for example to see whether syncing, onboarding and purchases work and which features people use. In the App it records how you use it: screens, taps, settings, onboarding and purchases, when a session starts, error codes, goals you type in (such as your weekly mileage goal) and your subscription access (such as trial or premium). Each event also includes device and app details and your device's time zone and language settings. PostHog adds the country you connect from, which it looks up from your IP address without storing the address. App events are linked to a random analytics ID and your support ID, not to your name or email address. If you contact support, we can match your message and any diagnostic logs you send to them. This data is pseudonymous. See PostHog's privacy policy.

App analytics do not include data from Apple Health or from your workouts, such as heart rate, training load, distance, pace, duration, dates, routes or personal bests. The App sends no event because a workout synced or was recorded or because it did work in the background. Our servers send no analytics events, including about runs imported from a connected service.

On our website, PostHog records how you use the free tools, including summary metrics from the files you load and the values you enter, such as distance, pace and VDOT. Website analytics use a random identifier stored in your browser and are not linked to your App analytics. Vercel Web Analytics also counts visits, without cookies.

We use analytics to improve Pace It and to measure our own marketing: in the App, which Apple Search Ads campaign, if any, brought you to it; on our website, which campaign or referral link brought you there. We do not use it to target ads to you, share it with advertising networks or track you across other companies' apps or websites. We do not sell it.

We process analytics on the basis of our legitimate interest in keeping Pace It working, improving it and measuring our own marketing. App analytics are on by default. You can turn them off at any time: in your iPhone's Settings app, open Apps, then Pace It, then turn off App Analytics. Pace It stops sending analytics the next time you return to the App. This does not delete data already collected or stop the operational records needed to run the service. To have your App analytics deleted, contact us with your support ID.

Other Data We Collect

• App and device details: your device and support identifiers, App version and build, whether an Apple Watch is paired, integration status and sync times
• Your subscription status and the purchase records Apple sends us when you subscribe, renew or cancel, including transaction identifiers linked to your device identifier
• Referral information, to provide rewards
• While App analytics is on: your analytics ID and whether you installed the App from an Apple Search Ads campaign (and which one)
• What you send through our website forms or when joining TestFlight, such as your email address or a partnership application. We use it only to respond to that request
• IP addresses, for security and rate limiting

Diagnostic Logs

To help us fix problems, the App keeps diagnostic logs on your iPhone and Apple Watch. They record how the App is working, such as sync status, errors and whether a workout includes heart rate or route data, along with workout identifiers, times, distance, pace and duration, which help us find sync and recording problems. They also include app and device details, your subscription status, your support ID and a shortened device identifier. They never contain heart rate values, heart rate zones, training load, routes or the names you give custom workouts.

Logs stay on your devices, are not included in iCloud or computer backups and are never sent to us automatically. You can share them from Settings > Debug, for example by email to our support team. We use logs you send only to investigate the issue you reported, never for advertising or profiling. They stay attached to your support email, which we keep for one year after your issue is resolved. We delete any copy we download once your issue is handled. You can delete logs at any time with Clear logs in Settings > Debug or by deleting the App.

Aggregated Statistics

We publish aggregated statistics, such as the number of countries our runners are in, on our website and social media. We also share them with investors and partners. They are never calculated from Apple Health or Strava data or from your workouts. They never identify an individual runner.

Purposes and Legal Bases

We process personal data only where the GDPR gives us a legal basis:

Who Processes Your Data

We store and process your data in the EU: our database is in Belgium, our servers run in Germany and PostHog stores analytics data in the EU. Support emails are held in Google Workspace, which may store them outside the EU. Some providers are US companies, so data may be accessed from the United States, for example when they provide support. For transfers outside the European Economic Area or the United Kingdom, we rely on the EU-US Data Privacy Framework where the provider is certified under it. Otherwise we rely on the European Commission's Standard Contractual Clauses with the UK International Data Transfer Addendum. You can ask us for a copy of these safeguards.

How Long We Keep Data

• Imported activities have no fixed expiry while you are connected. After you disconnect, they remain on our servers and will be deleted. You can ask us to delete them at any time.
• Runs shared from our website are deleted after 90 days.
• Support emails, with any logs and workout files attached, are kept for one year after your issue is resolved, then deleted. Copies we download to investigate are deleted once your issue is handled.
• Analytics data is kept only as long as needed to improve the App and diagnose issues.
• Your iPhone's iCloud or computer backups include the App's settings, training plans, imported runs and the summaries it calculates, such as personal bests and VO2 Max, but not its detailed copies of your Apple Health data or its logs. Apart from those backups, Pace It stores nothing in iCloud except your device identifier, which is kept in your Keychain (and synced if iCloud Keychain is on) so it stays the same if you reinstall the App.

We take reasonable measures to protect your data.

Your Rights

You can:

• Access your data and receive it in a portable format
• Correct inaccurate data
• Have your data deleted, including imported activities and shared runs
• Restrict our processing or object to it where we rely on legitimate interest
• Withdraw your consent at any time, for example to have imported Strava activities or a shared link deleted. This does not affect processing that took place before. Disconnecting Strava stops new imports
• Turn off Apple Health access or App analytics in your device settings

Email support@paceit.app with your Support ID, shared link or other details that help us find your data. We may need to verify your request. We reply within one month. If a request is complex, we may take up to two more months and will tell you why. Never send passwords or access tokens. Uninstalling the App removes its data from your device, but not data on our servers, shared runs, your Apple Health records or the device identifier in your Keychain.

If you believe we have not handled your personal data lawfully, you can complain to a data protection supervisory authority, in particular in the EU country where you live or work. Our lead supervisory authority is:

We would welcome the chance to address your concern first, at support@paceit.app.

Runners in the United Kingdom

If you live in the United Kingdom, the UK GDPR and the Data Protection Act 2018 give you the same rights described in this policy. You can also complain to the UK Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

Runners in the United States

Our Consumer Health Data Privacy Policy explains how we collect, use and share consumer health data under Washington's My Health My Data Act and similar laws in other US states. It also explains how you can exercise your rights under them.

Age Restrictions

Pace It is not intended for users under 18.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will update the date at the top of this page. For material changes, we may also let you know in the App.

Contact Us

Questions? Contact support@paceit.app.

When you use Contact us in the App, the email is pre-filled with App, device and Apple Watch details and your support and analytics IDs, so we can investigate faster. You can edit or delete them before sending. We keep support emails, with any logs and workout files attached, for one year after your issue is resolved, then delete them. Copies we download to investigate are deleted once your issue is handled.